Best Marketing and Advertising Practices While Staying Compliant

By BCB Staff Writer

Identifying your buying audience is one of the greatest challenges cannabis business owners face. Not to mention, traditional methods of advertising and marketing won’t apply to canna-busineses because of rigid rules connected to legalization. In order to platform a businesses message and mission while staying legally compliant, brands will need a well-rounded approach.

Cannabis Tech recently outlined programmatic advertising as a data-driven solution that allows businesses to reach their ideal audience on the right device with personalized ads and approach. As per Statista, in 2021, although 79 percent of Americans spent more than three hours a day on their mobile phone alone, they were served somewhere between 4000 to 10,000 digital ads a day. That’s a very flooded marketplace, and it can be hard to grab the attention of a targeted audience without overspending.

It’s why the programmatic approach makes sense for retailers, especially for cannabis companies.

Cross-Device Conversions

In Google’s report “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” they evidenced that “90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.” Invoca reported that 73 percent of consumers travel across multiple channels to shop.

Read more to learn more about data source, cross-device time sequencing and a detailed picture that targets the best demographic in the online space.

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