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Advertising Tips for Black Cannabis Business Owners

When cultivating a business, traditional marketing strategy suggests that the initial steps to success begin with creating a website, then running advertisements for products. Whether those advertisements are on media outlets, in publications, through word of mouth, or even posted on billboards, advertising for the conventional business is relatively simple. Anything goes. Canna-business entrepreneurs view

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July 10, 2020 No Comments
Startups

Black Cannabis Entrepreneur, find Social Equity Provisions in Your State, Right Here

Cannabis legalization laws have forever been intertwined with racial tensions; the War on Drugs has profoundly impacted the ability of minorities to reap the benefits of canna-business ventures. Minority entrepreneurs, even in states with strictly enforced social equity provisions, are at a high risk of imprisonment for engaging in the same business practices that Caucasians

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July 3, 2020 No Comments
Startups

How to Choose the Right Equipment

Those who work in the plant-touching side of cannabusiness know well that equipping cannabis operations with the proper technology can make or break the business. Whether that business is cultivation-, processing-, or dispensary-based, compliance with safety, waste removal, packaging, and business security are all constantly weighing on a grower’s mind. Depending on what kind of

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June 1, 2020 No Comments
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African-American Cannabis Business Owners, Don’t Miss These Security Threats and Solutions

Nestled among the hills of Oregon lies Panacea Valley Gardens, a minority-founded, -owned, and -operated cannabusiness. Panacea Valley Gardens, based in Portland, is run by Jesce Horton, the chairman of the Minority Cannabis Business Association. The business specializes in medicinal cultivation techniques and makes use of 20,000 square feet of growing area. Panacea Valley Gardens

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June 1, 2020 No Comments
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Dorcester’s First Recreational Cannabis Shop is an Inspiration for Every Dispensary

430 Blue Hill Avenue in Dorchester, Massachusetts, is set to become the site of the first recreational marijuana shop in the state conceived by economic empowerment applicants. Kobie Evans and Kevin Hart are the masterminds behind Pure Oasis. Kobie Evans and Kevin Hart, Bostonians out of the state’s ground-breaking Social Equity program, are the masterminds

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May 24, 2020 No Comments
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How African American-owned Cannabis Brands Can Skirt Federal Trademarks

In the aftershocks of a San Diego ban on billboard advertising for canna-businesses, it’s essential to be aware of marketing and advertising limitations placed upon cannabis industry business owners. If conventional marketing strategies are insufficient for marijuana-related businesses (MRBs), how can these companies maintain branding initiatives? It begins with trademark requirements. The United States Patent

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May 24, 2020 No Comments
Startups

Cresco Labs Helps Minorities, including African American Cannabis Business Owners, Through Incubator

Prior to the Chicago recreational cannabis business boom and subsequent product shortage, minorities wanted industry involvement, but business licenses were going to primarily Caucasian men. Chicago-based marijuana monopoly Cresco Labs had previously launched an “incubator program” on November 6, leading up to the Illinois state legalization on January 1, 2020. On the company’s mind was

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May 17, 2020 No Comments

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