Building a business is all about connections. Maintaining business success is all about supply chain management.
Sproutways announced an ecosystem of essential genetics
In California, Sproutways, an online marketplace for cannabis and hemp genetics, announced an ecosystem of essential genetics. The hope is that through partnerships with Wave Rider Nursery and Santa Cruz Naturals, Sproutways will be able to streamline the supply chain’s access to better quality goods. Premium-quality seeds, cultures, buds with specific terpenes and cannabinoid profiles, and clones, which are all METRC-compliant, will be available to cultivators from more than 38 countries. This also gives growers access to rare cannabinoids, genetics profiles, and grow data.
“Genetics is the key to unlocking the value of cannabis across diverse markets and the main factor in the supply chain to define its quality and marketability,” Sproutways Founder and CEO, Joseph Sulistyo, said. “Our decades of global technology and marketing experience, coupled with partnership with world-class growers and prominent cannabis operators, make us an ideal partner to market highly sought genetics to California as well as the U.S. and global market.”
Bringing Wave Rider Naturals, a Monterey Bay, CA-based family-owned business, into the fold was the perfect addition. The widely respected greenhouse cannabusiness oversees 230,000 square feet of commercial canopy. The intent was to bring the company on in order to produce year-round growth patterns for a litany of unique genetics.
“There’s a clear need to improve ongoing access to rare, unique, premium-quality genetics to help advance the cannabis market,” Drew Carson, Wave Runner Nursery owner, said. “Our partnership with Sproutways help makes that happen.”
“Genetics is the key to unlocking the value of cannabis across diverse markets and the main factor in the supply chain to define its quality and marketability. Our decades of global technology and marketing experience, coupled with partnership with world-class growers and prominent cannabis operators, make us an ideal partner to market highly sought genetics to California as well as the U.S. and global market.” – Sproutways Founder and CEO, Joseph Sulistyo
Sproutways’ partnerships with Santa Cruz Naturals has a similar agenda. Santa Cruz Naturals was the first dispensary in the Watsonville, CA area, and has been providing Californians with locally and ethically sourced marijuana products from two locations in Watsonville and Aptos. The boutique shop is also family-owned and sources products from local farmers, small business owners, and artisans in the area.
“Santa Cruz Naturals has an outstanding reputation for providing the finest selection of cannabis products of the Monterey and Santa Cruz area,” Colin Disheroon, CEO and Founder of Santa Cruz Naturals, said of the partnership. “Because of this, we are excited to announce our partnership with Sproutways and Wave Rider, as they are pioneers in creating some of the most unique and robust cannabis genetics in the industry. Their selection of seed is perfect for artisan home growers and commercial cultivators alike.”
Together, these three businesses will produce a canna-bank of growth materials, technology, and education for everyone, from those just beginning to experienced cannabusiness owners.