LUCID ID

By BCB Staff Writer | June 1, 2020

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In the time of punch cards and discounts associated with purchasing timelines, it’s only fair that the wave impacted cannabusinesses too.

In March 2020, Lucid Green, a New York City-based trust and transparency platform for the cannabis industry announced a brand partnership with Rove, a vape and cannabis oil producer. Rove is set to implement Lucid Green’s ID tech on every single packaged product.

Lucid Green’s LUCID ID allows for consumers to verify product authenticity, earn rewards for frequent buying, monitor reactions and effects, receive verified test results, and guide proper dosage amounts.

Transparency in the marijuana space is of paramount importance for consumers, even repeat customers. Before LUCID ID, Rove was one of the industry leaders ensuring customer safety through a self-implemented QR system on a peel-off sticker.

“Consumer safety is front-and-center for our operations, so it is extremely important for us to provide robust authentication that allows our brand to scale,” said Paul Jacobson, President of Rove. “Lucid Green is the most advanced solution we have seen, and we are excited to partner with them.”

 

“We are thrilled to support Rove in their expansion and consumer safety objectives,” said Larry Levy, CEO of Lucid Green. “Our partnership with Rove sets the bar for forward-thinking brands that prioritize transparency and education.”

 

A smartphone camera is required to access this additional information, including other product reviews. Currently, the tech roll-out is set to impact product lines in California and Nevada but is easily scalable.

“We are thrilled to support Rove in their expansion and consumer safety objectives,” said Larry Levy, CEO of Lucid Green. “Our partnership with Rove sets the bar for forward-thinking brands that prioritize transparency and education.”

The cannabis market is over-saturated with products, but still lacking in companies willing to disclose their ingredients, which creates a harmful lack of knowledge for consumers who might benefit from these products. Utilizing QR codes to explain and educate consumers on products is rather new to cannabis, and Lucid Green only works LUCID ID with 22 national brands. Even still, that accounts for more than two million tagged products. This increase in education efforts only cost 34 cents each, a small price to pay to ensure customers feel secure in their buying habits. This technology also assists the businesses by keeping tabs on measurable CPC, CPA, and return on investment analytics, as well as managing inventory and working capital.

LUCID ID has the potential to help budtenders and dispensaries across the United States, and the impact of just California and Nevada is substantial. Currently, Lucid Green is partnered with Native Roots, Starbuds, Kaviar, Gold Flora, IONIC, 14er, Mary’s Medicinals, FLI, Green Revolution, Nuvata, Papa & Barkley, Foria, Wana, Humboldt’s Finest, and Binske, among others. These partners are now able to monitor sales and track brand allegiances through the reward program.

“Nuvata’s goal is to provide consumers and budtenders with meaningful reward programs after purchasing our products,” Andy Singh, Nuvata founder, and CEO, said. “LUCID’s platform enables a seamless experience for all cannabis enthusiasts and connects our brand to those that matter.”

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